Updates

It has been 50 years since that first man took his small step.

For any innovator awed by such an apex achievement, this anniversary is surely the time to somehow show it.

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Ever considered commemorating your organisation's most significant moments as a graphic? Add memorable richness to your employees' take on your brand story by creating an engaging stamp that can be used on t-shirts, give-aways and as wall art.

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The Momentous Moments collection of time stamps is now available for purchase on a variety of media. It's about ingenuity. It denotes moments when clever, inventive and original thinking have significantly shaped our world. It is aimed at anyone who understands why history matters.

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WHY ILLUSTRATION AND GRAPHICS?

We learn new stuff everyday. A tiny fraction of the bits that we don't filter out, sometimes stick. But we filter out a lot, most stuff in fact. So it's a challenge for anyone with something worthwhile to say, to actually get through to us.

The solution however is almost disappointingly simple (the execution is maybe not so simple, which is why agencies and publishers use people like me). It's to use our visual curiosity. We are drawn to images that we find intriguing. What gets through consistently are images that engross us and clever, competent illustrations really have the edge here. We literally can't resist them. We simply love skill and imagination. So if you tag something worthwhile onto a meaningful and intriguing image, we're sure to take note.

That then is the essence of visual communication. It's useful when you need to connect. It's vital when words are just not enough.

Visual communication is the purposeful projection of meaning beyond words and illustration and graphics are how it is done.


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Johannesburg
2193
South Africa
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