You're sure to know already that people filter out almost all of the daily information they're bombarded with. This can be a bit of a problem if you have something to say. So how do you get through to your audience?
We are unconsciously drawn to images that we find intriguing. Images that engross us have a free pass. Cleverness, competence, beauty and humour just slip right through. We literally can't resist them. We simply love skill and imagination. Images are the expressway through our subconscious to the heart of our interests. And most significantly for any brand, they speak to us where it matters most, they speak to our feelings.
This is the essence of visual communication. It's useful when you need your brand to connect. It's vital when words are just not enough.